Beyond Tradition, Toward New Horizons
While flagship formats like La Casa del Habano and Cohiba Atmosphere define the established face of Habanos S.A., the brand continues to evolve through a range of innovative collaborations and hybrid experiences. These initiatives seek to expand the reach of the Cuban cigar lifestyle to new audiences and modern contexts.
Innovative Collaborations
Habanos S.A. has partnered with luxury hotels, fine dining establishments, fashion houses, and travel experiences to create immersive, branded cigar moments. Pop-up cigar lounges at international festivals, exclusive cigar and rum tasting events, and cigar-themed suites in boutique hotels are just a few of the ways the Habano is being reimagined for contemporary connoisseurs.
Hybrid Retail Concepts
These ventures include tech-integrated retail formats, curated online experiences, and unique blends of lifestyle and heritage that bring the spirit of the Habano into settings like luxury yachts, airport lounges, and bespoke event spaces. In each case, the emphasis remains on authenticity, storytelling, and the sensory journey that only a Cuban cigar can provide.
Global Reach, Cuban Soul
Even as these concepts evolve, they remain rooted in the values that define the Habano: excellence in craftsmanship, deep cultural pride, and a devotion to sharing the timeless joy of a perfectly made cigar. The “Others” category represents not a departure from tradition, but its creative expansion into the wider world.
