From Havana to the World
Habanos S.A. is the official global distributor and marketer of Cuban cigars—responsible for bringing the richness of the Habano to over 150 countries. Founded in 1994 as a joint venture between the Cuban state and Spain’s Tabacalera (later Altadis), Habanos S.A. became the commercial guardian of Cuba’s most iconic cigar brands, ensuring their presence in the world’s finest humidors.
A Portfolio of Legends
Through Habanos S.A., the names that define excellence—Cohiba, Montecristo, Partagás, Romeo y Julieta, and Hoyo de Monterrey—are not just preserved but celebrated. The company manages a portfolio of 27 premium brands, each with its own identity, history, and loyal following. It’s not just about selling cigars—it’s about curating culture.
Consistency and Control
Every cigar that bears the “Habano” name must meet the exacting standards defined by the Cuban Denomination of Origin. Habanos S.A. ensures this consistency through strict quality control, training for international partners, and oversight of regional distributors. Whether you buy a Cohiba in Havana or Hong Kong, it must reflect the same uncompromising excellence.
Global Network, Local Soul
Habanos S.A. operates a vast distribution network via exclusive partners known as distribuidores exclusivos. These regional partners maintain brand prestige while adapting to local markets—organizing festivals, tastings, and lounges that reflect the lifestyle and heritage of the Habano. Through this model, Habanos S.A. protects authenticity while expanding global presence.
Events and Experiences
The annual Festival del Habano, hosted in Havana, is Habanos S.A.’s flagship celebration of Cuban cigar culture. Collectors, aficionados, and industry leaders gather to discover new releases, attend factory tours, and participate in gala dinners where cigars are paired with rum, music, and stories. It’s more than a trade show—it’s a pilgrimage.
The Ambassador of Cuban Identity
In a world of imitations, Habanos S.A. stands as the gold standard of cigar authenticity. It doesn’t just export cigars—it exports a legacy. Every box shipped, every band wrapped, carries the scent of Cuba’s soil, the labor of its farmers, and the fire of its tradition. Habanos S.A. is not just a company. It is Cuba’s ambassador, in cedar and smoke.
